Video > Watch Video >
Side Effects
Only two developed countries, the USA and New Zealand, allow drug companies full television access to advertise their product. This video is built upon a montage of TV drug ads in the United States. Exploring the commercial overload with visual spontaneity, the artists are magnifying the words that actual ads quickly gloss over to transgress the normal commercial sequencing. Aesthetically transforming ads, the artists are interested in the visually crass in transition. See video sample below.
Credits:
Video by Taly and Russ Johnson
assisted by
Truly Johnson